I vividly remember the first time I had sushi when I lived in New York, it was at a time when sushi (raw fish) was still very new and very foreign to Americans . This very extraordinary (at the time) experience was also my very memorable introduction to wasabi and its unforgettable character. Then I was a New Yorker with limited knowledge of wasabi and things Japanese. My first encounter of the strange green paste called wasabi with its catch-you-by-surprise nose-kick and spicy tongue tingle, had me slightly distressed and puzzled. I wondered, "why is this green paste is on the plate"? There was no "how to" explanation from the restaurant staff so I boldly combined wasabi, ginger, soy sauce, sushi, sashimi, etc. all together, experimenting throughout the meal trying to create a combination that was pleasing. Looking back, that meal was just a big culinary crash, more of an eating "challenge", than a dining experience. However, I summed it all up as a very interesting first experience with Japanese cuisine, something that I knew nothing about.

Many many years later, living in Tokyo now with an in-depth understanding of sushi and many other things Japanese, a friend introduced me to wasabi once again. I thought I knew wasabi well, but quickly found out that I didn't really know much at all. The second introduction was by a friend who introduced me to a lab that had developed a deodorant utilizing the odor cancelling power of wasabi (yes, that deodorant will be in our lineup). Even though I was aware that plants are used as medicine, to heal, or beautify, for some strange reason wasabi was not in my mind one of those plants. This began my introduction to a wasabi that I had never met before, another facet of the multifaceted wasabi.

Wasabi on your body!!
…Yes, wasabi was originally actually a healing herb in Japan, long before it became a condiment. No, it does not hurt, we would not do that to you! Did you know that the introduction of wasabi to sushi actually happened because of wasabi's medicinal properties! One of the many traditional uses of wasabi was a food poisoning antidote, it is also a natural anti-parasitic herb. This use lead to it’s addition to sushi to ward of the natural parasites in fish. Wasabi also effectively suppresses microbes and bacteria found in raw fish.
Immediately I was intrigued, the more I learned about wasabi the more interested I became. This mysterious plant is actually very interesting. I heard a voice in my head, wasabi was talking directly to me, and "wasabi" by ROGER FRANCIS CLARKE was born.

With core principles of; ①a Natural Respect and love for nature and the planet that sustains us, ②our idea of Wellness -improving well being, both mind and body, ③and the importance of making a unique contribution, we take on the task of producing effective impactful products. Combining these principles with an admiration and respect of the cultures of the world, we consciously source from the past, evolving and updating to produce the future.

We develop products that utilize the healing properties of the Japanese healing herb wasabi. Although we have many innovative products patiently waiting to enter the market, our released flagship products have been a hand sanitizer "Yuck Away" and a hand cream "Dry Relief", two very important essential products that go "hand in hand" in maintaining your overall health and wellness.

Wasabi is listed in the "Honzo Wamyou,"Circa 918 Japan's oldest encyclopedia of medicinal plants.

This image is of the actual page that references wasabi.